The Maccabees were a group of rebel warriors that took control of Judea, which is fitting because the 2017 update is one step of many that Google has taken and will take to reign in the content mills, content stuffers, and click bait we have all come to know and love.
The content stuffers that stuff content into places where the content doesn't stuff naturally will take the hardest hit. In the words of Toni Braxton, "Let it Flow," and keep your content relevant, easy to read, and, if possible, witty. This Google update is all about the consumer and how the end user experiences your site. “Who doesn't love a string of keyword phrases phrased exactly the way keywords should be phrased?” No one since Dr. Seuss. So, stop it. Just stop.
And, don't forget about Fred! the update sounds innocent, but Fred will mess you up if you are up to any black hat antics! Any site that has a large presence of ads, content on all kinds of random topics, low-quality or thin content, or any "aggressive monetization" better be ready for Fred to drop it like it's hot. If your site is the modern-day equivalent of an 80’s used car salesman, send your site to website rehab before it’s too late, and stop lying to Carol about where your bonus went.
With the rollout of Maccabee last year, in 2018 Content is still king, but UX and UI is now the queen and not just any queen, but a Cersei Lannister or Daenerys Targaryen type that will burn your site to the ground while sipping some wine.
Other factors, including encryption, domain age, and schema markup have also risen to the top of the ranks. Unlocking the challenges over how to improve Google search ranking has a certain level of mystique. At least we know the details of this update. Don't fret. There are strategies that can help your website perform well. Shoot us an email for a free site audit, and let's see what we can do!